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October 16, 2012
Greetings!
Thanks for stopping by to check out the "15 Tips" sheet and presentation from today's POC In-Service. Special thanks to our great diocesan team who provided a wonderful platform for us to eat, recap, share our thoughts and work with one another. I had a great time meeting new faces and sharing a little bit about communications with you. I hope if anything, today's presentation sparked some idea or made you take note of a way to incorporate some communication planning steps in your next big venture at your parish.
Thanks again for coming and thanks for all you do! Below is a pdf of the presentation and the tip sheet that was handed out. St. Francis de Sales, patron of journalists and writers, pray for us!
View Communication Plan Presentation as a .pdf
Diane Peasel, Communications Director, St. Alphonsus Liguori
communicationdirector@zionsvillecatholic.com - 317.873.2885 x201
15 Tips
for communicating to the "hard to reach."
Face-to-face: Invite them to sit down, show them what you're doing, discuss how your goals are their goals.
Existing events: Why create something new if you can work with another activity that is occurring and your target audience is likely to be there?
Ask yourself "What's in it for _____?": Remember try and think how others are thinking, we may be asking one more thing of someone ... if we know it will benefit them ... are we telling them why?
Use multiple tools: Keep the same message and brand, but say it differently online, on paper, through direct mail, with social media platforms, etc ...
Throw a party: Create an event if there is no other to be a part of. Be creative and fun, but stick to the main thing - your message and objectives.
Stories communicate better: Get someone else to share the news so that your target audience can relate to them - an individual similar to them.
Listen: They're giving you feedback, so incorporate it in messaging as you go on so that they feel that they are a part of this overall effort.
Hang out: Be where the target audience will be and make yourself available.
Use existing relationships: Connect with others and help them to carry your message.
Peer-to-Peer: Encourage others to talk among themselves, ask them to invite their friends, offer referral prizes!
Build leadership: Encourage active volunteers to take the wheel and help drive the bus for awhile.
Be your brand: Create an identifiable look and feel to your message.
Speak their language: Read what you're saying ... can you say it more simple?
Make it easy: Less clicks, less questions, less need for them to follow up.
Show you care: As you remind yourself of your mission and goals, communicate that to your audience too.